Articles

Location, location, location

Auriens
1 December 2023
Introduction
From its origins as a 16th-century royal playground to its heyday as a hub of creativity in the swinging 60s, Chelsea’s allure is undeniable. As you wander through its streets, you’ll find yourself immersed in a unique village ambiance, where high-end restaurants, boutique shops, and art galleries seamlessly blend.

To explore Chelsea’s dining scene from Auriens Chelsea, your natural starting point is with our neighbour, Le Colombier, which beckons from the end of Dovehouse Street and offers superb French cuisine. Also situated a stone’s throw away, Chelsea Farmer’s Market offers a wide variety of chalet-style stores and restaurants artfully arranged in a market-style setting. Or, indulge in the timeless allure of Medlar and the vibrant atmosphere of the French brasserie Colbert in Sloane Square. For a touch of chic charm, savour the delights at Birley Bakery on Cale Street, or embark on a culinary journey at the newly opened Le Deli Robuchon, which offers sophisticated all-day dining.

I looked at other places, but I wanted to be in central London and Chelsea is ideal as I like going to the opera, theatre and parks as I love London. The scale and location here is ideal.

Beyond the renowned Saatchi Gallery, Chelsea boasts a rich cultural scene.  Immerse yourself in the diverse events at Cadogan Hall, featuring classical music, jazz, and musical theatre. The Royal Hospital, a Chelsea landmark, sets the stage for captivating events, from carol services to the prestigious Chelsea Flower Show. Nearby, the Army Museum and the musuems of South Kensington add to the plethora of enriching experiences.

For retail therapy head to the charming Chelsea Green, a delightful square adorned with shops and cafes. Duke of York Square, offers a diverse array of international fashion alongside a notable farmer’s market and gourmet delights. Pavilion Road scooped the award for ‘Lifestyle Street of the Year’ at the London Lifestyle Awards defeating destinations including Marylebone High Street and Portobello Road. 

Chelsea’s appeal extends beyond its excellent cultural and entertainment hub with a wealth of services, events, medical care, and shopping. The community spirit is palpable in its pedestrian-friendly nature, fostering spontaneous encounters with friends, clients, or even familiar faces from the celebrity sphere. The bustling yet traffic-manageable atmosphere and the proud community spirit define Chelsea as a place with a distinctive allure and an inviting sense of belonging. But this revelation is hardly breaking news to Auriens Chelsea’s current residents who all share deep-rooted connections to the area. 

One resident expresses, “I looked at other places, but I wanted to be in central London and Chelsea is ideal as I like going to the opera, theatre and parks as I love London. The scale and location here is ideal.” 

What distinguishes Chelsea from the rest of London? Beyond its atmosphere marked by a captivating bohemian vibe and rich history, it serves as a living testament to the harmonious fusion of cultural opulence, combined with the character and charm reminiscent of a village with a strong sense of community.

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