Privacy and Cookie Policy

Privacy Policy 

Effective date: June 23rd, 2025

1. Introduction

This Privacy Policy explains how Auriens Chelsea Management Limited (“Auriens”, “we”, “us”, “our”) collects, uses, discloses, and protects personal data relating to residents, prospective residents, website visitors, and others who interact with us through various means, including our website, by phone, email, in person, or via social media. This Policy applies regardless of how the data is collected. Auriens Chelsea Management Limited is registered in England and Wales under Company No. 11601446, with a registered office at 18 Culford Gardens, London, SW3 2ST, and is the data controller for the purposes of applicable UK data protection laws.

2. Whose data we collect

We may collect personal data from:

• Visitors to our website
• Individuals making enquiries (e.g., via our website forms, phone, email, or in person)
• Residents and their relatives or representatives
• Individuals interacting with us via social networking platforms
• Prospective employees, contractors, or partners (where applicable)

3. What data we collect

We may collect and process the following categories of data:

• Identity and contact information (name, address, phone number, email)
• Communication details (inquiries, requests, preferences)
• Technical data (IP address, browser type, operating system, cookies, access times) 
• Information from third parties (e.g., analytics providers, social platforms, advertising partners)
• Any personal data disclosed via 'free text' forms or general enquiries 
• Sensitive personal data (e.g., medical details or accessibility requirements) only where necessary and with explicit consent

4. How we use your data

We may use your data to:

• Respond to inquiries or provide services you request
• Administer resident onboarding or customer relationships
• Send marketing and promotional materials with your consent
• Manage internal business administration
• Analyse usage trends and improve our services and website
• Comply with legal and regulatory obligations
• Prevent fraud and ensure security
• Manage legal claims and defend our rights

5. Legal base for processing

We process your personal data based on one or more of the following legal bases:

• Your explicit consent (e.g., for marketing)
• To perform a contract or take pre-contractual steps (e.g., residency agreements)
• To comply with our legal obligations
• Legitimate interests, including responding to inquiries, improving services, and maintaining business operations, provided such interests do not override your rights

6. Sharing your data

We may share your data with:

• Other entities within the Auriens group
• Trusted service providers and contractors under confidentiality obligations
• Legal and regulatory authorities when required by law
• Prospective buyers or partners in connection with business sales or restructuring
• We may also share anonymised or aggregated data that cannot be used to identify you
• We will not share your personal information with third parties for marketing purposes without your permission

7. Cookie and tracking technologies

Our website uses cookies and similar tracking technologies to:

• Enable core site functionality
• Measure website performance and usage (e.g., via Google Analytics)
• Personalise content and serve relevant adverts (e.g., through Google Ads and Facebook Pixels)

We ask for your consent before placing non-essential cookies. You can manage your preferences through your browser or our cookie banner. Details on specific cookies are provided further down the page.

8. Marketing preferences

You will only receive marketing communications if you have opted in. You can withdraw your consent at any time by:

• Clicking the unsubscribe link in emails
• Emailing info@auriens.com
• Writing to us at our registered office

We may still send service-related updates or notifications necessary for your relationship with Auriens.

9. International transfers

If we transfer your personal data outside of the UK or EEA, we will ensure appropriate safeguards are in place such as:

• The UK International Data Transfer Agreement (IDTA)
• The European Commission’s Standard Contractual Clauses (SCCs)

You can contact us for more information about these safeguards.

10. Data retention

We retain personal data only for as long as necessary to fulfil the purposes it was collected for, including legal, accounting, or reporting requirements. After that period, your data will be securely deleted, anonymised, or destroyed.

11. Your rights

You have the following rights under UK data protection laws: 

• To access your personal data
• To correct or update inaccurate data
• To object to or restrict processing of your data
• To withdraw consent at any time (where consent is the basis)
• To request deletion (where legally permissible)
• To receive a portable copy of your data 
• To lodge a complaint with the UK Information Commissioner’s Office (ICO)

12. Contact us

If you have any questions or wish to exercise your rights, contact us at:

Email: DPO@auriens.com
Post: Auriens DPO, 18 Culford Gardens, London, SW3 2ST
Phone: 020 3870 7970

13. Changes to this policy

This Privacy Policy may be updated periodically. The most current version will always be available on our website and in hard copy upon request.

Cookie Policy 

This policy explains how Auriens Chelsea uses cookies on this website (the “Site”). 

1. What are cookies?

A cookie is a small text file that is downloaded and stored on your device when you access a website. Cookies can be used for various purposes, including to recognise your device and remember choices you have made about how you would like to view a website or past actions.

Cookies can be either “persistent”, which means that they are stored on your device between visits, or “session” cookies, which means that they are deleted from your device at the end of your visit. We use both types of cookies on our website.

Most websites use cookies, and the law requires us clearly to explain how we use cookies and why. The use of cookies is regulated by:

• PECR - The Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended); and
• The General Data Protection Regulation (2018) (known as the “GDPR”).

The Privacy and Electronic Communications Regulations (PECR) sit alongside the Data Protection Act and the UK GDPR. They give people specific privacy rights in relation to electronic communications.

There are specific rules on:

• marketing calls, emails, texts and faxes.
• cookies (and similar technologies).
• keeping communications services secure; and
• customer privacy as regards traffic and location data, itemised billing and directory listings.

2. Use of cookies by Auriens Chelsea

Necessary or 'essential' cookies

Some of the cookies used on this Site are essential for its operation. These are placed on your device when you visit the Site. These include cookies which regulate the number of requests being made to our Site (otherwise known as “load balancing”).

Analytical cookies

We use analytics cookies to monitor how visitors arrive at and interact with our Site. We use this information to improve our Site. We will ask for your consent before these cookies are stored on your device:

• Google Analytics: We use Google Analytics to recognise and count the number of visitors our Site, and to understand how visitors move around it. These cookies allow us to improve the way our Site works, for example by making sure users are finding what they need more easily.  The cookies collect information including IP addresses, device identifiers and other online identifiers. To opt out of being tracked by Google Analytics across all websites, visit tools.google.com/dlpage/gaoptout.
• ActiveDEMAND: We use cookies, pixels and tracking scripts provided by ActiveDEMAND to collect information about the use of our Site, as well as tracking and target the interests of visitors of our Site to give a more personalised experience. Your IP address and device identifiers will be collected in order to facilitate this. You can find out more about how ActiveDEMAND uses information by visiting engage.activedemand.com.
  
• YouTube: We use YouTube to store and track interaction, provide ad delivery or retargeting, store and track a visitor's identity, store and track interaction. You can find out more about how YouTube uses information, and how to opt out, by visiting policies.google.com/technologies/partner-sites.

3. Targeting and marketing cookies

We use targeting and marketing cookies to track how you arrive on our Site and to serve relevant adverts to you, including when you visit other websites. We will ask for your consent before these cookies are placed on your device:

• Google DoubleClick: We use the DoubleClick “floodlight” pixel to measure how many visitors have arrived on our Site after clicking on one of our adverts. This allows us to measure the effectiveness of our adverts. Your IP address and device identifiers will be collected in order to facilitate this. We do not use the information that we collect through this pixel in order to personally identify you. You can find out more about how Google DoubleClick uses information, and how to opt out, by visiting policies.google.com/technologies/partner-sites.
• Google AdWords: We use cookies provided by Google AdWords to retarget adverts through use of a unique identifier. These cookies allow us to serve adverts to individuals that have previously visited our Site. Your IP address and device identifiers will be collected in order to facilitate this. You can find out more about how Google AdWords uses information, and how to opt out, by visiting policies.google.com/technologies/partner-sites.
• Facebook: We use cookies, pixels and web beacons provided by Facebook in order to collect information about the use of our Site, including whether a visitor has come to our site as a result of being shown an advertisement by Facebook. Your IP address will be collected in order to facilitate this. You can find out more about Facebook ads by visiting en-gb.facebook.com/help/568137493302217.

4. How we collect consent for the use of cookies

When you first visit our Site, and every ninety days thereafter, we will ask if you consent to us placing cookies and similar technologies such as pixels on your device. You have the option to reject all of the non-essential cookies that we use on our Site. You can alter these settings at any time.

5. More about cookies

Most internet browsers are automatically set to accept cookies. If you want to change your cookie preferences at a browser level, you can manage this through your browser settings. Please remember that if you use your browser settings to prevent any cookies from being dropped, you may not be able to use some functions on our Site that rely on essential cookies being used.

You can also remove cookies that have already been set on your device by going to your browser settings. If you are having trouble doing this or would like more information, the website www.allaboutcookies.org has information on how to do this across a range of browsers.