Cookie Policy

This policy explains how Auriens Chelsea uses cookies on this website (the “Site”). You should read this policy in conjunction with our Privacy Policy, which explains how we collect, manage and use any personal data we collect about you.

1. What are cookies?

A cookie is a small text file that is downloaded and stored on your device when you access a website. Cookies can be used for various purposes, including to recognise your device and remember choices you have made about how you would like to view a website or past actions.

Cookies can be either “persistent”, which means that they are stored on your device between visits, or “session” cookies, which means that they are deleted from your device at the end of your visit. We use both types of cookies on our website.

Most websites use cookies, and the law requires us clearly to explain how we use cookies and why. The use of cookies is regulated by:

• PECR - The Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended); and
• The General Data Protection Regulation (2018) (known as the “GDPR”).

The Privacy and Electronic Communications Regulations (PECR) sit alongside the Data Protection Act and the UK GDPR. They give people specific privacy rights in relation to electronic communications.

There are specific rules on:

• marketing calls, emails, texts and faxes.
• cookies (and similar technologies).
• keeping communications services secure; and
• customer privacy as regards traffic and location data, itemised billing and directory listings.

2. Use of cookies by Auriens Chelsea

Necessary or 'essential' cookies

Some of the cookies used on this Site are essential for its operation. These are placed on your device when you visit the Site. These include cookies which regulate the number of requests being made to our Site (otherwise known as “load balancing”).

Analytical cookies

We use analytics cookies to monitor how visitors arrive at and interact with our Site. We use this information to improve our Site. We will ask for your consent before these cookies are stored on your device:

• Google Analytics: We use Google Analytics to recognise and count the number of visitors our Site, and to understand how visitors move around it. These cookies allow us to improve the way our Site works, for example by making sure users are finding what they need more easily. The cookies collect information including IP addresses, device identifiers and other online identifiers. To opt out of being tracked by Google Analytics across all websites, visit tools.google.com/dlpage/gaoptout.
• ActiveDEMAND: We use cookies, pixels and tracking scripts provided by ActiveDEMAND to collect information about the use of our Site, as well as tracking and target the interests of visitors of our Site to give a more personalised experience. Your IP address and device identifiers will be collected in order to facilitate this. You can find out more about how ActiveDEMAND uses information by visiting engage.activedemand.com.

3. Targeting and marketing cookies

We use targeting and marketing cookies to track how you arrive on our Site and to serve relevant adverts to you, including when you visit other websites. We will ask for your consent before these cookies are placed on your device:

• Google DoubleClick: We use the DoubleClick “floodlight” pixel to measure how many visitors have arrived on our Site after clicking on one of our adverts. This allows us to measure the effectiveness of our adverts. Your IP address and device identifiers will be collected in order to facilitate this. We do not use the information that we collect through this pixel in order to personally identify you. You can find out more about how Google DoubleClick uses information, and how to opt out, by visiting policies.google.com/technologies/partner-sites.
• Google AdWords: We use cookies provided by Google AdWords to retarget adverts through use of a unique identifier. These cookies allow us to serve adverts to individuals that have previously visited our Site. Your IP address and device identifiers will be collected in order to facilitate this. You can find out more about how Google AdWords uses information, and how to opt out, by visiting policies.google.com/technologies/partner-sites.
• Facebook: We use cookies, pixels and web beacons provided by Facebook in order to collect information about the use of our Site, including whether a visitor has come to our site as a result of being shown an advertisement by Facebook. Your IP address will be collected in order to facilitate this. You can find out more about Facebook ads by visiting en-gb.facebook.com/help/568137493302217.

4. How we collect consent for the use of cookies

When you first visit our Site, and every ninety days thereafter, we will ask if you consent to us placing cookies and similar technologies such as pixels on your device. You have the option to reject all of the non-essential cookies that we use on our Site. You can alter these settings at any time.

Service	Cookie Name	Purpose & Functionality
Google Tag Manager	dc_gtm	This cookie is used to help identify the visitors by either age, gender, or interests by DoubleClick, Google Tag Manager's third-party service.
	_ga	When using Google Tag Manager together with Google Analytics, this cookie will register a unique ID that is used to generate statistical data on how the visitor uses the website.
Google Analytics	_ga	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
	_gid	Registers a unique ID that is used to generate statistical data on how the visitor uses the website, differentiating between users over a 24-hour period.
	_gat	Used by Google Analytics to throttle request rate, limiting the collection of data on high-traffic sites.
Meta Ads	fr	Encrypted Facebook ID and Browser ID used for advertising purposes across Facebook's network.
	_fbp	Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.
Google Ads	_gcl_au	Used by Google Ads for experimenting with advertisement efficiency across websites using their services.
	Conversion	Used to track the conversions on the website efficiently, which is essential for the performance of the PPC campaigns.
ActiveDEMAND	activedemand_session_guid	Used by ActiveDEMAND to identify an individual user on the Site and give a more personalised experience.
	ad_cid	Used by ActiveDEMAND to track engagement.
YouTube	YSC	Used by YouTube to store and track interaction.
	VISITOR_INFO1_LIVE	Used by YouTube to provide ad delivery or retargeting, store and track a visitor's identity, store and track interaction.

5. More about cookies

Most internet browsers are automatically set to accept cookies. If you want to change your cookie preferences at a browser level, you can manage this through your browser settings. Please remember that if you use your browser settings to prevent any cookies from being dropped, you may not be able to use some functions on our Site that rely on essential cookies being used.

You can also remove cookies that have already been set on your device by going to your browser settings. If you are having trouble doing this or would like more information, the website www.allaboutcookies.org has information on how to do this across a range of browsers.